Business Fundamentals – Niching
1/ Niche your business. Small business can not be all things to all people. Specialise.
You still accept clients from outside your niche if asked and you are able to service.
2/ You can have more than one niche.
Complimentary niches work best.
It is best to master one niche first.
3/ You can diversify within your niche.
Look for these opportunities to grow your business.
4/ Niching strengthens and clarifies your message.
5/ Market to your niche. Speak to your avatar.
Walk a mile in their shoes to understand the messaging.
I’m Mina Sedgman. I have over 30 years experience as a small business person having set up several businesses in retail and real estate. The last 6 years I have been mentoring and coaching women in small business. Recently I trained as a personal coach, specialising in empowering women. I have a coaching programs that I run for women who want to discover what they truly want, so they can create a life they love.